By enjoying fans numerous and demographics, striking a balance between consistency and adaptability and taking the time to hear customers Seglar has found a method to keep its interlocking stones inside the hands of millions. 2 weeks . model that other companies should follow, says McKee.

Back 1948, Ole Kirk Kristiansen and his workshop had just starting producing a range of wooden toys and games. It wasn’t before the following month that they commenced using a new plastic-injection edges machine to produce plastic bricks, which in the near future gave them an advantage above their competition in the flourishing post-war market.

In 49, they commenced producing the bricks with studs to them to enable them to daily fat intake together. It was a key iteration, making the bricks a lot more stable and durable. Later, in 1958, they manufactured a major improvement with the opening of what is known simply because the «stud and coupling system», which in turn ensures that each and every Lego brick fits with any other brick. These two essential iterations will be why Seglar sets generated 40 years in the past still interlock seamlessly with those fabricated today.

Over the years, Lego possesses kept their finger within the pulse of pop tradition by joining up with big-name franchises just like Star Battles and Harry Potter. It includes also appreciated the community of adults which can be fans of the trademark, known as AFOLs (Adult Admirers of Lego), with a selection of sets including the Back to the lego company history production features Long term future DeLorean period machine and a set of woman Nasa researchers.